Monroe County Tourist Development Council

The buyer is seeking applications for destination and turnkey events to be held in FY 2026 to promote tourism in the Florida Keys. Applicants must plan and execute events that attract out-of-county visitors and generate overnight stays. The buyer will provide funding for marketing and event production costs. Events will be evaluated based on their ability to generate room nights, timing, and overall economic impact.

• 3/4/2025 - Applicant Workshop
• 4/8/2025 - Proposal Due Date
• 4/9/2025 - Bid Opening

• Must be registered to do business in Florida
• Must be a public entity, profit or not-for-profit organization, or private business in good standing

• Plan and execute a destination or turnkey event to attract out-of-county visitors
• Develop a detailed event itinerary with specific activities and venues
• Estimate and track the number of room nights generated by the event
• Create and implement a marketing plan to promote the event
• Secure all necessary permits and approvals for the event
• Provide a financial plan and budget for the event
• Track and report on the economic impact of the event
• Coordinate with local lodging properties and businesses
• Manage event logistics including venue, staff, and vendors
• Conduct post-event surveys and analysis