Brand USA

The buyer seeks a Creative Communications Agency to position the United States as the ultimate travel destination for international audiences. The agency will leverage celebrity influence, pop culture moments, and screen tourism to craft PR campaigns showcasing USA's diverse travel experiences. The project involves collaborating with entertainment industry stakeholders and creating earned media opportunities aligned with celebrity projects. The buyer aims to drive international visitation through innovative marketing strategies tied to film, music, and entertainment.

• 3/19/2025 - Written Questions Due
• 3/24/2025 - Notice of Intent to Bid Due
• 4/9/2025 - Proposal Due Date
• 4/28/2025 - Finalist Interviews
• 5/2/2025 - Notice of Intent to Award Contract

• Proven success with global destination marketing and/or travel and tourism campaigns
• Experience in media relations and earned media tied to entertainment and pop culture
• Strong connections with key stakeholders in entertainment and tourism industries
• U.S.-based agency with strong international presence or partnerships

• Develop global PR strategy connecting U.S. destinations with film releases, music tours, and pop culture moments
• Advocate for U.S. destinations with film studios, TV networks, and streaming platforms
• Develop strategic celebrity partnerships focused on earned media and PR-driven collaborations
• Identify opportunities to integrate into major entertainment award shows
• Promote U.S. destinations featured in blockbuster movies through set-jetting campaigns
• Develop campaigns tied to major events and iconic music destinations
• Build framework for agile responses to viral cultural events highlighting U.S. destinations
• Generate earned media opportunities leveraging celebrity talent to promote campaigns
• Design media familiarization program showcasing key filming locations across the U.S.
• Develop compelling content and media kits showcasing U.S. destinations tied to pop culture