El Paso County

The buyer seeks a consultant to design and execute a public outreach campaign addressing risks of high-concentration marijuana and its connection to opioid use disorder. The campaign aims to raise awareness, reduce stigma, and promote evidence-based prevention strategies. It will leverage strategic outreach methods including paid media, social media, and community engagement to target at-risk populations. The ultimate objective is to empower community members to make informed decisions and reduce substance misuse.

• 3/24/2025 - Deadline for Submitting Questions
• 4/9/2025 - Proposal Due Date
• 4/30/2025 - Issue Notice of Intent to Award
• 5/1/2025 - Contract Start Date

• 3-5 years experience designing and executing public health education campaigns
• 3-5 years experience managing large-scale public health campaigns
• Expertise in digital marketing, public relations, and community engagement

• Create evidence-based educational materials on risks of high-concentration THC marijuana and opioid misuse
• Develop multi-platform media strategy including digital and traditional channels
• Partner with schools, healthcare providers, and community organizations to maximize reach
• Host town halls, workshops, and seminars featuring subject matter experts
• Implement public relations strategies to generate earned media coverage
• Produce diverse content types including social media, videos, podcasts, and web curricula
• Target outreach to high-risk and underserved populations
• Measure campaign effectiveness through engagement metrics and surveys
• Provide quarterly progress reports and recommendations for improvement