California Avocado Commission

Buyer seeks a consultant to serve as their representative in Asia. The representative will promote California avocados in Asian markets through trade servicing, marketing, and market communications. Buyer aims to establish product awareness among Asian consumers and expand avocado exports to Asia. The representative will maintain relationships with industry associations, trade partners, and media outlets in key Asian markets.

• 4/11/2025 - Proposal Due Date

• Experience with similar projects
• Staff experience and qualifications
• Ability to work with US industry associations
• Ability to work with governments in Asia
• Familiarity with US agriculture and USDA programs
• Knowledge of US produce industry

• Serve as primary representative in Asian markets
• Interface with key stakeholders and build relationships
• Report on government and industry developments affecting California avocados
• Plan and implement trade missions and shows
• Execute communications strategy to stakeholders and media
• Provide marketing counsel and analysis of advertising strategies
• Develop implementation strategy aligned with organization's mission
• Update market strategy annually with performance review
• Maintain relationships with importers, wholesalers, and distributors
• Facilitate export promotion programs in Asian markets