South Dakota Department of Health

The buyer seeks a vendor to develop and launch the Healthy Brain Initiative campaign to raise awareness about brain health in South Dakota. The project involves creating a brand identity, developing educational materials, planning media placements, managing social media, and conducting market research. The campaign aims to promote brain health, reduce stigma around cognitive decline, and increase public knowledge about dementia risk factors and early detection. The buyer requires comprehensive marketing services including creative development, media planning, and regular reporting on campaign progress.

• 3/10/2025 - Letter of Intent Due
• 3/12/2025 - Offeror Questions Due
• 3/19/2025 - Responses to Offeror Questions
• 4/11/2025 - Proposal Due Date
• 6/1/2025 - Anticipated Award Decision/Contract Negotiation

• Develop brand identity and logo for Healthy Brain Initiative
• Create educational materials on brain health and dementia
• Plan and execute media placements across multiple channels
• Manage social media accounts and content creation
• Conduct market research to understand target audiences
• Produce video content to support campaign objectives
• Develop comprehensive media plan and budget allocation
• Provide monthly progress reports and project updates
• Translate materials into multiple languages as needed
• Organize and facilitate project meetings throughout campaign