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Digital Advertising and Web Development Vendor
4/11/2025
65K
Washington State
University of Washington Medicine Advancement
The buyer is seeking a digital advertising and web development contractor for the FY26 fiscal year and beyond. The contractor will implement PPC advertising campaigns across multiple platforms, execute web development projects for WordPress sites, and create ad graphics. The scope includes managing search and social media ads, providing performance reports, and advising on web best practices.
- 3/7/2025 - RFQ Issue Date
- 3/21/2025 - Questions Due Date
- 4/11/2025 - Proposal Due Date
Refer to RFP
- Implement PPC advertising campaigns across multiple social and search platforms
- Execute ad hoc web development projects for WordPress websites
- Create brand-aligned ad graphics for 12+ multi-platform campaigns
- Provide monthly progress reports and performance insights
- Optimize ad copy and keyword strategies
- Implement site-wide and page-specific updates for two website properties
- Advise on UX, UI, accessibility, GDPR and SEO best practices
- A/B test ad graphics
- Research and guide audience targeting strategies
- Monitor KPIs and make campaign adjustments as needed
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