Idaho Lottery

Buyer is seeking a qualified marketing/advertising agency to provide creative and marketing strategy services. The agency will be responsible for development of creative, production, and delivery of final creative elements to appropriate channels. Services include account management, brand management, creative development, media planning, buying and evaluation. Buyer requires a collaborative partner to maximize revenue while maintaining positive brand image and integrity.

• 4/7/2025 - Deadline for Questions
• 4/11/2025 - Questions and Answers Posted
• 4/18/2025 - Proposal Due Date
• 4/30/2025 - Agency Presentations
• 7/1/2025 - Contract Start Date

• Develop creative strategy and brand positioning
• Create multi-media advertising campaigns including TV, radio, and digital
• Produce video, radio, and digital advertisements
• Develop and manage media planning and buying
• Provide bilingual Spanish advertising services
• Conduct post-buy media analysis and evaluation
• Assist in development of marketing plans
• Manage advertising budgets with monthly reporting
• Create social media content and videos in multiple aspect ratios
• Attend production sessions and media partner meetings