Hennepin County Housing and Economic Development Department

Buyer seeks a consultant to conduct a study of destination marketing efforts in Hennepin County and comparable regions. The study will analyze current efforts, identify gaps and opportunities, and recommend potential roles for the county. Special focus will be placed on equity impacts and ways to amplify benefits for historically underserved communities. The study will help develop strategies to enhance the visitor economy and support existing marketing initiatives.

• 4/10/2025 - Publication Date
• 4/16/2025 - Question Deadline
• 4/24/2025 - Proposal Due Date
• 5/15/2025 - Anticipated Notice to Proceed
• 12/1/2025 - Project Completion

• Expertise in destination marketing
• Experience with tourism data and event marketing
• Consulting for major event planning or promotion
• Economic development strategy experience
• Economic impact analysis capabilities

• Analyze comparable metropolitan regions' destination marketing efforts
• Interview leaders from other regions about marketing coordination
• Compare MSP strategies with other markets
• Identify gaps in MSP region destination marketing
• Develop assessment rubric for potential county roles
• Analyze equity impacts of tourism spending
• Study visitor economy dynamics in peer regions
• Identify opportunities to amplify regional marketing efforts
• Develop recommendations for county's role in destination marketing
• Coordinate with stakeholders for feedback on findings