Hennepin County

Buyer seeks consultants to conduct an in-depth study of destination marketing in Hennepin County and comparable metropolitan regions. The study will examine current marketing efforts, analyze equity impacts, research best practices, and identify opportunities to amplify impact. Buyer wants to understand how to support existing destination marketing efforts and benefit historically underserved communities through the visitor economy.

• 4/10/2025 - Publication Date
• 4/16/2025 - Questions Due
• 4/24/2025 - Proposal Due Date
• 5/15/2025 - Notice to Proceed
• 12/1/2025 - Project Completion

• Expertise in destination marketing
• Experience with tourism or event marketing data
• Consulting for major world-class events
• Economic development strategy experience
• Experience with economic impact analysis
• Stakeholder mapping expertise

• Analyze destination marketing efforts in comparable metropolitan regions
• Conduct stakeholder interviews with leaders from other regions
• Identify gaps in current destination marketing strategies
• Develop rubric for assessing potential county roles
• Examine equity impacts of visitor economy
• Study other regions' coordinated efforts to attract visitors
• Analyze current destination marketing landscape in MSP region
• Present findings in executive summary PowerPoint presentation
• Develop case studies of successful tourism marketing strategies
• Provide recommendations for county involvement in destination marketing