University of Illinois Chicago College of Business

Buyer seeks a vendor to help reverse a 31% decline in graduate enrollment. Buyer needs comprehensive marketing, recruitment, and retention services for graduate business programs. Buyer requires market analysis, targeted campaigns, enrollment management, and student support services. Buyer expects vendor to increase graduate enrollment by 10-15% over three years. Buyer is looking for a revenue-sharing partnership model.

• 4/2/2025 - Pre-proposal Conference
• 4/24/2025 - Proposal Due Date

• Experience with higher education graduate business programs
• Expertise in both online and on-campus program marketing
• Capability to enter revenue-sharing model partnership

• Conduct market research and analyze program viability within 60 days
• Develop comprehensive positioning strategy for graduate business programs
• Design and execute targeted marketing campaigns for domestic students
• Manage media buying and optimize conversion rates
• Provide dedicated admissions advisors for application management
• Deliver student retention services through graduation
• Implement SEO strategies and content production
• Plan and manage webinar events for prospect nurturing
• Create responsive microsites and marketing materials
• Provide regular performance metrics and enrollment projections