Economic Development Authority of Henrico, Virginia

Buyer seeks qualified firm(s) to provide public relations, marketing, and social media management services. The services will position Henrico County as a premier location for businesses and residents. Buyer is transitioning to a new economic development framework with five strategic pillars. The successful vendor will create content that consistently features the "Home of the Extra Mile" core messaging.

• 4/16/2025 - Questions Due
• 4/25/2025 - Proposal Due Date
• 5/1/2025 - Oral Interviews
• 6/1/2025 - Contract Award
• 7/1/2025 - Contract Begins

• Marketing experience for at least three years
• Excellent written and communication skills
• Ability to provide public relations, marketing, and social media services

• Develop and manage strategic public relations plan
• Create SEO-optimized content across multiple channels
• Foster media relationships and secure press coverage
• Develop comprehensive marketing plan using "Home of the Extra Mile" messaging
• Create graphics, program names, logos, and other creative assets
• Develop and execute campaigns across owned, earned, and paid media
• Establish and track key performance indicators (KPIs)
• Provide monthly analytics and data-driven recommendations
• Develop comprehensive social media strategy
• Manage content creation for multiple social platforms
• Grow followers through strategic engagement
• Produce press releases, media kits, and promotional materials
• Provide artistic and technical assistance as needed
• Monitor social media analytics and trends
• Ensure consistent messaging across all platforms
• Identify new trends for connecting with target audiences
• Create digital and print advertising
• Develop video content for marketing purposes
• Assist with website content development
• Create and distribute email marketing campaigns