Boise State University

Buyer seeks qualified marketing vendors to form a pool of approved suppliers for various marketing categories including creative strategy, social media, design, multimedia production, content services, photography, website design, paid advertising, and market research. Buyer will award multiple contracts to vendors who can provide seamless, brand-aligned services to various university departments. Contracted vendors must complete annual brand training and adhere to university brand standards. The initial term is five years with potential renewal for five additional one-year periods.

• 3/25/2025 - Optional Pre-Proposal Teleconference
• 3/31/2025 - Deadline to Receive Questions
• 4/4/2025 - Anticipated Release of Answers to Questions
• 4/28/2025 - Proposal Due Date
• 5/15/2025 - Presentations (for selected Offerors)

• Experience working with higher education or national brands
• Strong portfolio demonstrating successful marketing projects
• Ability to align work with Boise State brand standards
• Proven ability to deliver projects on time and within budget

• Develop research-based marketing strategies aligned with university brand
• Create and implement social media strategies across multiple platforms
• Deliver brand-aligned graphic and publication design
• Produce high-quality videos, animations, and audio productions
• Provide content strategy, copywriting, and editing services
• Deliver professional photography with unlimited licensed use
• Design and develop websites within university CMS
• Manage paid advertising campaigns across multiple channels
• Conduct market research and deliver comprehensive reports
• Complete annual brand training and adhere to university standards