Georgia State University PRMARCOM Department

Buyer is seeking a vendor to assist with Brand Positioning. The project requires developing and executing a brand positioning strategy for the university. Buyer needs a partner experienced in higher education branding who can conduct research, develop positioning, and create activation strategies. The vendor will need to work within a large, decentralized institution with diverse audiences.

• 4/17/2025 - Open Date
• 4/28/2025 - Proposal Due Date

• Experience with multi-product portfolio and multiple audiences
• Senior level experience and leadership
• Experience integrating research and data analytics
• Experience marketing for diverse audiences
• Demonstrated proficiency in error recovery
• Willingness to sign non-compete and confidentiality agreements

• Develop comprehensive brand positioning strategy
• Conduct AAU brand studies
• Facilitate stakeholder workshops
• Synthesize competitive positioning data into actionable insights
• Create brand guidelines for a decentralized institution
• Integrate research and data analytics
• Develop marketing strategy for diverse audiences
• Execute university-wide brand activation events
• Measure results and employ analytics
• Present findings and recommendations