Colorado Department of Public Health and Environment

Buyer seeks to create anti-tobacco media campaigns, manage the TobaccoFreeCO.org website, and implement media buys to reach priority populations with cessation messaging. The project aims to decrease youth tobacco use, reduce exposure to secondhand smoke, and increase successful quit attempts. Services include creating evidence-based marketing campaigns, implementing effective media buys targeting priority populations, and maintaining digitally accessible anti-tobacco websites in English and Spanish. This comprehensive tobacco control program requires community-led efforts to use media campaigns to promote participation in tobacco treatment programs.

• 4/7/2025 - Prospective Proposers written inquiry deadline
• 4/14/2025 - Answers to written inquiries published
• 4/29/2025 - Proposal Due Date
• 9/1/2025 - Estimated Contract Effective Date

• Have adequate personnel with necessary credentials to complete activities
• Submit 3-6 work samples showing required experience
• No affiliations with tobacco or nicotine companies
• Experience creating campaigns or implementing media buys or creating websites

• Create high-quality evidence-based anti-tobacco marketing campaigns
• Implement media buys to reach priority populations
• Develop and maintain digitally accessible anti-tobacco websites
• Create monthly social media content calendars for QuitLine program
• Produce creative assets in English and Spanish
• Recommend creative assets for statewide media plan
• Develop value-added media opportunities
• Obtain and update creative assets from CDC's Media Campaign Resource Center
• Submit detailed media performance reports monthly
• Evaluate media performance against CDPHE-approved criteria
• Engage priority populations and marginalized communities effectively
• Create campaigns that address politically sensitive issues
• Submit quarterly progress reports and annual project reports
• Develop graphics based on social media content calendars
• Track budget and optimize campaign resources
• Meet with STEPP every two weeks for campaign strategy discussions
• Cross-reference media placement with CDPHE statewide campaigns
• Conduct market research to inform messaging
• Design and implement earned media strategies
• Provide technical assistance to grantees