US Composting Council

Buyer is seeking a marketing agency to develop a creative campaign plan to increase composting adoption among Millennials and Gen Z. The campaign will focus on awareness, education, and empowering individuals to start composting. Buyer requires campaign strategy deliverables and visual assets for fundraising efforts. There is potential for a second activation phase if funding is secured.

• 4/30/2025 - Proposal Due Date
• 6/1/2025 - Start Date
• 7/31/2025 - End Date

• Develop core creative campaign concept targeting Millennials and Gen Z
• Create comprehensive campaign strategy for composting adoption
• Craft messaging that positions composting as important, easy and accessible
• Design visual language and graphics for the campaign
• Develop slogan/tagline for the composting awareness campaign
• Provide audience targeting recommendations
• Recommend campaign platforms including organic and paid options
• Establish metrics and KPIs for measuring campaign success
• Create visual assets for fundraising efforts
• Design social media content ideas
• Develop video storyboards for campaign execution
• Create website wireframes for campaign implementation