US Composting Council

Buyer seeks a marketing agency to develop a creative campaign plan to increase composting adoption among Millennials and Gen Z. The campaign will focus on driving awareness, providing education, and empowering individuals to start composting. Deliverables include campaign strategy, messaging, visual language, and slogan to convey that composting is important, easy, and accessible. The campaign will target eco-minded individuals who are compost curious.

• 4/21/2025 - Notice of Intent to Submit
• 4/30/2025 - Proposal Due Date
• 8/31/2025 - Campaign Completion

• Experience providing successful marketing campaigns
• Experience developing messaging and branding for different stakeholders
• Previous successes with comparable organizations in related industries
• Adequate staff and resources to complete project on time
• Experience working with nonprofits
• Created content for national awareness campaigns

• Develop campaign strategy targeting Millennials and Gen Z
• Create core concept and messaging for compost adoption
• Design visual language graphics and tagline for campaign
• Develop audience profiles and prioritization recommendations
• Create social media campaign graphics for compost education
• Recommend metrics and KPIs for campaign success
• Design storyboards for video assets
• Create mockup for 'Find your Compost fit' website
• Propose potential partnerships and influencer collaborations
• Develop messaging for underserved communities
• Create campaign assets to support fundraising efforts
• Outline a phased approach for campaign release
• Provide platform recommendations across organic and paid channels
• Break down misconceptions and barriers to composting
• Create engaging content that encourages social sharing
• Design awareness materials explaining compost benefits
• Develop educational content about composting basics
• Create tools for enabling first steps in composting
• Present high-level creative ideas in response to RFP
• Submit not-to-exceed price proposal with itemized deliverables