Pinellas County Convention and Visitors Bureau

Buyer seeks a qualified agency for strategic advertising services, creative campaign development, and content creation. The selected agency will provide brand strategy and multi-platform integrated programs to drive tourism to Pinellas County. Services include developing advertising across all media channels including video, print, digital, audio, and out-of-home marketing. The goal is to increase overnight visitation and enhance the economic impact of tourism.

• 3/31/2025 - Issue Date
• 4/18/2025 - Question Submission Deadline
• 5/1/2025 - Proposal Due Date

• Tourism experience in domestic U.S. and select international markets
• Proven ability to create branding campaigns across all channels
• Financial capacity to pay expenses upfront before reimbursement
• Full-time staff covering all key agency roles
• Maintain office in Tampa Bay or commit to frequent travel

• Develop comprehensive brand strategy for tourism marketing
• Create multi-platform advertising campaigns for domestic and international markets
• Produce video content for TV, streaming and digital platforms
• Design print and out-of-home advertising materials
• Develop audio content for radio and streaming platforms
• Create promotional partnerships and marketing opportunities
• Direct photo and video shoots for content development
• Provide strategic planning for meeting planner and business development
• Create experiential assets for trade shows and events
• Interface with website, PR and media buying partners