Central Oregon Intergovernmental Council

Buyer seeks a contractor to develop a Regional Transportation Safety Communications & Outreach Plan for Central Oregon. The plan will implement strategies from local Transportation Safety Action Plans to reduce serious injury and fatal crashes. The contractor will analyze crash data, conduct surveys, and create targeted marketing campaigns across Crook, Deschutes, and Jefferson counties. This project supports NHTSA's 'Countermeasure That Work' framework and requires close coordination with local jurisdictions.

• 4/7/2025 - Solicitation opens
• 5/2/2025 - Proposal Due Date
• 5/9/2025 - Final selection
• 5/27/2025 - Desired start date
• 9/30/2025 - Contract end date

• Experience with public/social marketing and community outreach
• Experience developing transportation safety or public health marketing plans
• Experience working with local governments or non-profit entities
• Excellent communication and organization skills
• Ability to work on a condensed timeline
• Strong research skills
• Cultural competency with Latinx and Indigenous populations

• Analyze crash data from Transportation Safety Action Plans
• Conduct community-based surveys in English and Spanish
• Develop targeted marketing and public outreach plan
• Identify target audiences and specific behavior changes needed
• Conduct focus groups with target populations including young drivers
• Design a traffic safety mascot/logo with local students
• Create communications framework reaching 20-40% of regional population
• Develop strategies across multiple media channels
• Create culturally competent materials for Latinx and Indigenous populations
• Collaborate with ODOT and local jurisdictions