Chesapeake Bay Foundation

Buyer seeks a comprehensive three-year communications strategy focused on Chesapeake Bay fisheries advocacy. The strategy aims to educate residents, increase issue visibility among decision-makers, and develop compelling messaging across diverse audiences. Buyer requires a plan that includes public opinion polling, media relations, digital strategies, and content guidance. The final deliverable will include implementation guidelines and performance metrics.

• 4/15/2025 - RFP Issuance
• 5/2/2025 - Proposal Due Date
• 5/30/2025 - Selection
• 6/2/2025 - Project Kickoff
• 6/30/2025 - Initial Assessment and Strategy
• 7/31/2025 - Draft Communications Plan
• 8/31/2025 - Final Communications Plan

• Conduct public opinion polling and message testing
• Analyze previous communications on fishery issues
• Develop public messaging that frustrates opposing arguments
• Create national media relations strategy
• Design digital and social media engagement tactics
• Produce fishery issue reports highlighting economic and ecological impacts
• Develop strategy to engage political candidates
• Create content guidelines for blogs, videos, and reports
• Identify key audiences and engagement tactics
• Establish performance metrics and evaluation methods