Georgia State University

Buyer seeks a strategic partner to define the brand identity and develop a new website for the Andrew Young School of Policy Studies. The project involves creating a distinctive identity while aligning with Georgia State University's overarching brand. The website must be a dynamic, user-centric platform enhancing engagement with various stakeholders. The project will be structured in phases with clear deliverables for brand positioning, digital identity, and website development.

• 4/9/2025 - RFP Open Date
• 5/9/2025 - Proposal Due Date

• Experience developing interactive websites with multiple audiences
• Staff with senior level experience and leadership
• Experience integrating data analytics into development processes
• Experience in brand-first web design
• Demonstrated proficiency in error recovery
• Willingness to sign non-compete and confidentiality agreements
• Ability to provide 3-5 references with viewable websites

• Define brand identity for the Andrew Young School
• Develop new website with dynamic user experience
• Create brand positioning and digital identity
• Design for multiple audience engagement (students, faculty, alumni, donors)
• Align with GSU's overarching brand while crafting distinctive identity
• Develop scalable digital framework extendable to other colleges
• Integrate data analytics into planning and reporting
• Create persona and customer journey development
• Implement AI-enhanced digital assistants
• Conduct market research and competitive analysis