Professional Media Advertising and Related Services

North Carolina Education Lottery

Buyer seeks an agency to provide professional media advertising and related services for lottery products. The scope includes media planning, buying, and optimization with particular focus on scratch-off games and digital instant games. Buyer requires detailed tracking and measurement capabilities for online conversions and first-time depositors. Agency will be responsible for developing strategic media recommendations across all channels while adhering to specific broadcast restrictions.

• 5/13/2025 - Proposal Due Date
• 5/19/2025 - Presentation Period
• 7/1/2025 - Contract Start

• Develop holistic marketing plans for lottery products
• Create and manage media flowcharts for campaigns
• Execute media buying with particular focus on digital instants
• Implement detailed tracking and attribution for online conversions
• Manage remarketing efforts using anonymized customer data
• Optimize campaigns for first-time depositor acquisition
• Track media performance with notarized affidavits
• Participate in 60-day onboarding process
• Plan media around broadcast restrictions (no ads 2-5am)
• Allocate budget strategically across lottery product lines
• Utilize loyalty data for targeted advertising
• Implement pixel tracking for performance measurement
• Manage draw station media partnerships
• Coordinate media launches for monthly scratch-off releases
• Optimize mobile app traffic to drive online sales
• Balance budget between scratch-offs and digital instants
• Manage search media buys for lottery products
• Track registrations and first-time deposits through UTMs
• Coordinate with draw station partners
• Present concise campaign strategies to lottery leadership