Shenandoah County

Buyer seeks digital marketing and creative services to increase brand awareness for Shenandoah County tourism. Services aim to increase overall tourism visitation, overnight stays, visitor spending, and economic impact for local communities and businesses. The contract requires development of effective campaigns targeting audiences in Washington DC, Northern Virginia, Richmond, and other key markets. Buyer requires a partner to analyze research, optimize campaigns, and provide detailed performance reporting.

• 4/25/2025 - Questions Deadline
• 4/30/2025 - Response to Questions Posted
• 5/13/2025 - Proposal Due Date
• 6/2/2025 - Interviews with Highest Ranked Offerors
• 6/9/2025 - Notice of Intent to Award Contract
• 7/1/2025 - Contract Start Date

• Develop creative advertising campaign highlighting unique brand and assets
• Manage social media ad campaigns (Facebook, Instagram)
• Create and optimize Google AdWords and paid search campaigns
• Optimize campaigns for maximum ROI and performance
• Set up analytics tracking to quantify user engagement
• Deploy video campaigns on social media and OTT platforms
• Create retargeting campaigns for previous website visitors
• Deploy contextual programmatic display advertising
• Produce monthly performance reports with key insights
• Purchase media per campaign strategy