Vermont State University

Buyer seeks a partner with expertise in higher education brand and enrollment marketing. The selected vendor will develop and implement digital marketing and enrollment strategies to increase brand recognition, boost enrollment, improve student retention, and recapture market share. Buyer requires a comprehensive approach spanning paid media, organic content, traditional marketing, analytics, and prospect communications. The contract will run from July 2025 through June 2026 with option to extend up to 5 years.

• 5/13/2025 - RFP issued
• 5/30/2025 - Deadline for questions
• 6/13/2025 - Proposal Due Date
• 6/23/2025 - Finalist presentations
• 6/30/2025 - Vendor selection
• 7/15/2025 - Project start

• Five years demonstrated experience in higher education marketing
• Familiarity with Slate (admissions CRM)
• Licensed in state(s) of operation
• Compliance with all federal, state and local laws

• Develop comprehensive integrated marketing strategy for brand and enrollment goals
• Implement paid search, social media, and display advertising campaigns
• Create SEO-driven content including blogs, articles and multimedia
• Develop and execute organic social media strategy
• Track, analyze, report, and optimize marketing performance across channels
• Generate prospect and retention marketing communications
• Provide lead generation and inquiry support services
• Create student journey mapping and personalized experiences
• Conduct website evaluation and provide development recommendations
• Implement retention and stop-out reentry campaigns