College of Charleston

The buyer seeks a marketing partner to revitalize its Graduate School's prospective student recruitment strategy. The buyer aims to leverage existing brand assets and website templates to develop a data-driven and creative strategy. The partner will craft targeted communication strategies, increase awareness amongst ideal student profiles, capture qualified leads, and achieve enrollment goals. The buyer needs support in marketing automation, campaign planning, and optimizing the entire student journey.

• 11/18/2024 - Release of Solicitation Documents
• 11/22/2024 - Deadline to Submit Written Questions
• 11/25/2024 - Response to Written Questions/Solicitation Amendments
• 12/5/2024 - Anticipated Notice of Award Date
• 12/4/2025 - Proposal Due Date

• Develop data-driven strategy to identify untapped potential and optimize student journey
• Design seamless user experience from initial awareness to application submission
• Craft targeted marketing communication strategy using email segmentation and personalization
• Integrate content across all touchpoints for seamless access to relevant resources
• Provide marketing automation support services including Pardot and Salesforce customization
• Conduct system audit of current Pardot and Salesforce (TargetX) setup
• Configure lead management process for unique recruitment needs of each program
• Create automated and personalized communications plan for prospective students
• Assist with campaign planning, execution, and asset creation
• Provide training and documentation on Graduate School's Pardot instance